About Us How We Work Resources Start a Conversation

Values

Our Belief

Search is a bridge between human need and human value.

We harmonize the relationship between businesses, people, and the systems that connect them.

Learn our purpose →
Case Study

Leading Hospitality Brand

1 to 44 AI Overview rankings in 10 weeks. 86% ranked #1. 166% organic growth.

Read the full case study →

Core Tools

SEO & AI search strategy and consulting

Master SEO, master AI search, and build the digital authority your brand needs to stay visible.

We build complete SEO and AEO programs for established marketing teams, then stay on to consult or run them. One methodology, a senior team, and reporting that shows what every effort did.

Search used to be one channel.
Now it's two disciplines.

Your buyers search Google and ask ChatGPT, Perplexity, and Gemini, yet most marketing teams run a few SEO tactics with no strategy for AI answers. What's missing is a program: a clear plan, a team to carry it out, and a way to prove what it did.

60%+
of searches end without a click SparkToro, 2024
0
visibility strategies for AI search
at most companies

What we do

Three ways to work with us. Most clients start with a Program Build and stay on for support.

Then

Ongoing Support

After the build, a senior strategist owns your plan. We can advise your team, take on part of the work, or run the whole program.

  • Annual strategy and monthly plan
  • Monthly budget for content and links
  • Executive summaries and quarterly reviews
Monthly · 12-month term
Or start with

Authority Partnership

Editorial link building for teams with a program already running. Every link is planned to a page and keyword before it's placed.

  • Free opportunity assessment
  • 4 to 6 month pilot on focus pages
  • Reporting that ties links to rankings
Monthly · pilot, then 12 months

Every engagement includes platform access and unified SEO and AI visibility tracking. See how engagements work →

One methodology, every engagement

A sequence where each phase informs the next. It's documented, so your team can follow every step of the reasoning.

Discover

Map the full landscape

Learn the business, then map how your audiences search across Google and AI assistants: keywords, prompts, competitors, and what each is worth.

Optimize

Make the site match

Map every intent to a page. Fix what's there, fill the gaps, and structure content so search engines rank it and AI answers cite it.

Grow

Build authority

Earn editorial placements for the pages that have earned them, at a deliberate pace, and measure what each campaign moves.

See the work, not just the report

Every client gets access to the platform we built to run this methodology. Your strategy, your keyword and prompt landscape, and every initiative live in one place your whole team can read.

SEO + AEO Landscape

Keywords and AI prompts in one map

Unified Tracking

Google rankings and AI citations

Initiative Reporting

Every effort tied to its result

Results in search and in AI answers

44
AI Overview rankings earned
86% of them at #1
166%
growth in organic
top-10 rankings
24 → 102
top-3 keywords, fiber provider
6 markets, 2023 to 2026
Read the OUTRIGGER case study →
Companies we've worked with

Let's have a conversation.

We'll show you where your brand stands in Google and AI search today, and talk about whether a program fits.

Set Up a Call How we work with you