About Let's Talk

Mission

Demystify the world of SEO and AI search.

Tangible Value exists to bring trust, consistency, and professionalism to SEO and AI search (which you may also know as AEO or GEO). We want to be the firm organizations trust to understand the value their business offers and convey it effectively through digital search.

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Who we work with

Mid-market and enterprise businesses that are ready to grow through SEO and AI search.

Methodology

A clear, three-step process that addresses the core concepts businesses need for a mature, effective search strategy.

01

Discover

Map the full landscape.

The Struggle

Most businesses don't know how their customers search.

The Method

We learn the business, then map every keyword and AI prompt your buyers use, where you appear today, and where your competitors do. You get a target to aim at and a baseline to measure against.

02

Optimize

Make the site match.

The Struggle

Most sites don't answer in the customer's words.

The Method

We group searches by intent and give each intent one page. We sharpen the pages that are close, write the ones that are missing, and structure them so search engines rank them and AI answers cite them.

03

Grow

Build authority strategically.

The Struggle

Most authority building is random, if it happens at all.

The Method

Once pages are optimized, we can see which ones only authority is holding back. Those get editorial link campaigns planned to a page and a keyword, then measured against what moved.

Services

Three ways to put our methodology to work.

Program Build

For businesses that want to build a strong foundation in SEO and AI search.

DiscoverOptimizeGrow

We run Discover and Optimize end to end: research your market, map every keyword and AI prompt your buyers use, optimize your site against it, and install the tracking and playbook your team needs to keep going.

  • Keyword universe and AI prompt set
  • Baseline across Google and AI answers
  • Page-by-page plan and first optimizations
  • Full handoff to your team
One-time project · 3 to 12 months

Ongoing Support

For businesses that want help maintaining and growing their program.

DiscoverOptimizeGrow

After the build, a senior strategist keeps the whole cycle turning: new content, authority campaigns, and a fresh read of the landscape. We can advise your team, take on part of the work, or run the program.

  • Annual strategy and monthly plan
  • Monthly budget for content and links
  • Executive summaries and quarterly reviews
Monthly · 12-month term

Authority Partnership

For businesses that need support with link building and authority growth.

DiscoverOptimizeGrow

The Grow phase on its own, for teams with a program already running. We decide how many links, to which pages, and why, before anything is placed. Every placement is logged, then measured against rankings.

  • Free opportunity assessment
  • 3 to 6 month pilot on focus pages
  • Reporting that ties links to rankings
Monthly · pilot, then 12 months

Every engagement covers SEO and AI search together. See how engagements work →

What clients say

“Tangible Value has helped us break through competitive SEO ranking challenges and dominate several of our priority markets. It has been fun collaborating with the team and their link building services are a powerful lever to be able to pull as part of our overall SEO strategy.”
Cass AsuchakSEO Lead, Digital · Frontier
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“Tangible Value was an integral part of our SEO strategy for Cub Cadet in 2020. We were able to increase the visibility of our pages in highly competitive categories at peak seasonality, outranking competitors and accruing record-breaking organic traffic and revenue.”
Michael DuncanSEO Specialist, MTD Products Inc
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“Matt and the Tangible Value team have helped us transform our SEO program at Carve Designs.”
Megan PorteousCarve Designs
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Are we the right fit?

Let's have a chat to learn about each other and find out.

Let's Talk Schedule 30 minutes withMatt FellowsFounder