For CMOs & Marketing Directors
You set the direction. We build the visibility. A strategic framework for leading SEO and AI search optimization without living in the weeds.
Your Strategic Inputs Drive Everything
The most valuable contribution a CMO makes to search strategy happens before a single keyword is researched. It starts with the business itself — which services matter most right now, who you're trying to reach, and how you want to be positioned.
These inputs guide keyword research, prompt targeting, content creation, and authority building. Without clear direction from leadership, practitioners are guessing at which audiences to pursue and which offerings to emphasize.
Business Priorities
Core services, priority products, and how those shift over time. Your roadmap shapes the SEO roadmap.
Target Audiences
Who you're trying to reach and what matters to them. This informs keyword research and content direction.
Market Positioning
How you want your brand represented — and where you want to show up when prospects are searching.
Messaging Direction
The language, framing, and emphasis that connects your brand story to how real people search and ask AI.
Why SEO Data Is Still the Foundation
Users are increasingly turning to LLMs like ChatGPT and Perplexity for product research, but there's currently no reliable way to capture exact prompt data at scale. SEO keyword data — built up over years by established tools — serves as the best available proxy for understanding how people search and, by extension, how they prompt. We use SEO data as the starting point, then build likely AI prompts from those insights.
Three Core Tactics to Track
You don't need to manage execution, but you should understand the general mix of work and where it stands.
01
Market Research
Identifying the keywords and prompts that reflect how your audiences search for and ask about your products and services. At your level, this means understanding high-level themes — who the audiences are and how they search — with a few keyword examples to connect strategy to behavior.
02
Content Development
For SEO, this means integrating keywords into page structure and creating pages that match search intent. For AI search, it means adding deeper FAQ content and detailed product descriptions — the content LLMs draw on when guiding users through the purchase journey. Track this by output volume and strategic alignment: of all the audiences we're targeting, how much content have we produced?
03
Authority Building
Earning references and backlinks from credible third-party sources strengthens your domain's authority in search engines — and in LLMs, which rely heavily on search results and trusted citations when generating answers. At the CMO level, the question isn't how many links were built. It's where have we built authority, and is it moving the needle on visibility and rankings.
Performance Reporting That Matters
This is where CMO involvement matters most — and where the nuances of modern search require careful framing.
Visibility
Are you being seen? Average keyword rankings and top-position keywords, segmented by audience or service line so you can see gains where effort has been concentrated.
Traffic
Are people clicking through? Clicks remain a core SEO KPI, but LLM interactions often don't generate clicks. AI visibility functions more as brand awareness — measured by how often you appear in relevant AI responses.
Branded vs. Non-Branded
Separating branded from non-branded traffic reveals what SEO is specifically accomplishing versus what other channels are driving. Essential for large companies with significant brand search volume.
Conversions
The user journey is increasingly fragmented across LLMs, search, and social. Use a wider time window — weeks or months — and look for correlational trends rather than precise last-click attribution.
Watch the Time Horizon
Businesses with seasonal patterns need year-over-year comparisons, not month-over-month snapshots that confuse seasonality with performance. A good SEO partner annotates reporting with context — product launches, campaign pushes, market shifts — so you're never misreading the data.
How Tangible Value Supports Your Role
Our platform and services are built around the way CMOs actually need to engage with search strategy — not buried in spreadsheets, but connected to the decisions that matter.
Strategic Alignment
We start every engagement by mapping your business priorities and audience targets into a search strategy you can review and approve at a glance.
Executive Reporting
Rolled-up KPIs, trend lines, and context — not keyword-by-keyword data dumps. Reporting designed for the conversations you're having with the board.
Transparent Tactics
Clear visibility into the mix of work being deployed — research, content, link building, technical — so you always know what's happening and why.
AI + SEO Together
We treat traditional search and AI search as one unified strategy, tracking visibility across Google, ChatGPT, Perplexity, and other answer surfaces.
Ready to connect your business strategy to search performance?
Let's talk