Thinking on SEO, AEO, and what it means to build search visibility the right way.
How to test, measure, and improve AI search visibility when the dashboards don't exist yet, and how to spot the charlatans promising magic formulas. A discipline-first approach to AEO experimentation.
The intent-group methodology we use to turn SEO keywords into trackable AI prompts, plus the tactics that serve SEO and AEO simultaneously, from unique intent-group pages to schema markup and llms.txt.
AI search is reshaping how customers find brands, but abandoning SEO to chase AEO is a mistake. Here are four reasons your existing SEO program is the foundation for AI search visibility, not the thing to replace.
Search is evolving from links to answers. Here's what AEO means for your brand's visibility in an AI-driven landscape.
SEO is a powerful channel, but it's not a magic bullet. Here are five questions to ask prospective partners — and some expectations to set for yourself.