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Technical SEOSite MigrationsAEO Jumpstart See how we work → How OUTRIGGER Pivoted Existing SEO Research into LLM Success
We helped OUTRIGGER leverage a strong SEO foundation to launch an SEO + AEO strategy that earned #1 positions in Google AI Overviews while simultaneously growing organic search visibility by 166%.
At a Glance
In 10 weeks, we helped OUTRIGGER go from a single AI Overview appearance to 44 - with 86% at the #1 position. At the same time, organic impressions on AEO-optimized content surged from near-zero to 350,000+ per week. The correlation is clear: content built for AI citation ranks in traditional search too.
AI Overview Rankings & Organic Impressions Growth
Total AI Overviews Ranked #1 Weekly Impressions
50403020100
400K320K240K160K80K0
Key insight: 86% of all AI Overview appearances were at position #1. When OUTRIGGER shows up in an AI Overview, they're almost always the top-cited source.
The Challenge
Like most businesses, OUTRIGGER saw the rise of LLMs and knew their brand had to be represented in AI search or forfeit an enormous opportunity to gain and maintain market share. But with so much buzz about how to influence LLMs and so few proven methods, they weren't sure where to start.
The Approach
OUTRIGGER had invested over five years in building a strong SEO foundation. Rather than starting from scratch, we used that research as the springboard for an AI search strategy.
1
Turn Keywords into Prompts
We had to turn our SEO keywords into prompts because that's how users interact with LLMs. Early research shows that users interact with LLMs with much longer, more detailed queries than they would when conducting a traditional Google search.
2
Establish Baseline Visibility
One of Tangible Value's core tenets is to measure according to the scientific method - so that we know if our initiatives are working. Using our established measurement framework, we tracked how often LLMs surfaced OUTRIGGER's brand for each of our generated prompts.
3
Generate & Launch LLM-Friendly Content
A main reason OUTRIGGER was not appearing for many LLM prompts was that their library of educational content was not deep enough. Simply put, users pose a wide variety of specific questions during their purchase journey and OUTRIGGER was not hosting content that addressed all or most of these questions. We also had to make sure that the new content was built so that LLMs could readily understand it and cite it.
Our methodology - built on 15+ years of deep SEO knowledge and powered by AI - made this workable at scale, and we tracked LLM visibility with specialized third-party platforms. Applied to OUTRIGGER, it generated significant gains in SEO and LLM visibility in only a few months.
AI Overview Coverage by Destination
The strategy produced results across all of OUTRIGGER's key markets, with the strongest AI Overview presence in their APAC destinations and Hawaii properties.
10
Maldives
9
Fiji
9
Oahu / Waikiki
8
Mauritius
4
Maui
3
Kauai
Top AI Overview Keywords
These are the highest-volume keywords where OUTRIGGER now appears in Google's AI-generated answers - queries that represent travelers actively planning trips.
| Keyword | AI Overview Rank | Monthly Volume |
|---|---|---|
| maldives vacation | #1 | |
| best time to visit maldives | #1 | |
| best time to go to maldives | #1 | |
| best time to visit fiji | #1 | |
| best time to go to fiji | #1 | |
| things to do in maui with kids | #1 | |
| best time to visit mauritius | #1 | |
| best time to see maldives | #1 | |
| fun things to do in maui | #4 | |
| best time to go to mauritius | #1 |
Showing top 10 of 44 AI Overview keywords by monthly search volume. Source: SEMrush Position Tracking, March 2026.
Organic Traffic Impact
The travel resource pages built for AEO didn't just earn AI Overview citations - they drove significant organic search traffic from Google. These pages went from near-zero to 350,000+ weekly impressions in under 10 weeks.
1.87M
Total Google Impressions
4,430
Clicks to AEO Content
350K+
Peak Weekly Impressions
95
Countries Reached
Weekly Google Impressions - Travel Resource Pages
Impressions
Top Performing Pages
| Page | Clicks | Impressions | Avg. Position |
|---|---|---|---|
| Best Time to Visit Fiji | 737 | 246,612 | 3.0 |
| Kauai Resorts & Hotels Guide | 570 | 234,290 | 10.7 |
| Best Time to Visit Mauritius | 437 | 143,487 | 4.2 |
| Best Time to Visit Maldives | 301 | 248,019 | 4.6 |
| Things to Do in Kona Hawaii | 219 | 75,389 | 9.5 |
Source: Google Search Console, Dec 8, 2025 – Mar 7, 2026. Filtered to /travel-resources pages on outrigger.com.
Key insight: Content built for AI citation also earned strong traditional search rankings. The strongest pages achieved average positions of 3 to 5 in Google - meaning this content serves double duty, capturing both AI-generated and traditional organic traffic.
The Takeaway
OUTRIGGER's results show that AEO isn't a separate strategy - it amplifies existing SEO work. Organic top 10 rankings grew 166% (50 to 133 keywords) over the same period. The same content quality, authority, and structure that drives traditional rankings also powers AI Overview visibility, but only when deliberately optimized for it.
These results are the first phase. We are working with OUTRIGGER to repeat this across more user intents, destinations, and content types. Each round builds on the last: what we learn about where OUTRIGGER is and is not being cited points to the next opportunities, and as their content library deepens, their authority compounds.
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