Case Study

Helping Frontier win fiber search in its most competitive markets.

Ten quarterly authority campaigns, each aimed at one local market at a time, took a national fiber internet provider from striking distance to the top of the results where it competes hardest.

IndustryFiber internet

Period2023 Q4 to 2026 Q2

ServiceAuthority Partnership

Keywords tracked200

921links placed over 10 quarters

6local markets supported

24 → 102keywords in the top 3*

82 → 151keywords in the top 10*

Challenge

Frontier wanted to be the #1 fiber internet result in high-value, high-competition local markets: Los Angeles, Dallas, Tampa, Houston, New York, and Connecticut.

Approach

Each quarter, a new round of editorial links went to the markets where the ranking opportunity was greatest, concentrating effort to win one market at a time.

Result

Over the course of two years we moved all primary fiber keywords into top-3 positions in each priority market, shifting the program from striking distance to a defensive strategy. “Fiber internet”, searched 49,500 times a month, went from #9 to #1.

Links placed per quarter

Tangible Value campaign records, 2023 Q4 to 2026 Q2

Keywords ranking in Google, weekly

Top 3Top 10

*SEMrush weekly rank tracking, fixed 200-keyword set, April 2023 to April 2026. Keywords were added to tracking in stages, so each keyword is counted from its first recorded ranking. No campaign ran in 2024 Q4.