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Meeting seasonal demand with targeted link building.
For the maker of Cub Cadet and Troy-Bilt, authority had to land before the spring surge. A 12-month campaign, weighted to the first two months, got the category pages there in time.
575%more organic sessions to the target page
#8 → #4“zero turn mowers” on Google
12 mofront-loaded link campaign
Challenge
Cub Cadet and Troy-Bilt category pages sat on lower page 1 to page 2 for priority keywords, far from the positions that carry a seasonal business through its second and third quarter peak.
Approach
An on-page audit and new category-page content came first. Then a 12-month link campaign was front-loaded into January and February so authority landed before the spring surge, with lighter placements holding position through the peak.
Result
Priority keywords reached upper page 1 in time for peak demand. Organic sessions rose 575%, with a confirmed lift in leads and sales.
Google rank: “zero turn mowers”
Conductor position tracking, February to April 2020Weekly organic sessions, target page
Google Analytics, February to April 2020Charts are re-plotted from the original 2020 report.
“Tangible Value was an integral part of our SEO strategy for Cub Cadet in 2020. We were able to increase the visibility of our pages in highly competitive categories at peak seasonality, outranking competitors and accruing record-breaking organic traffic and revenue.”
Michael DuncanSEO Specialist, MTD Products IncMore case studies
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