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Technical SEOSite MigrationsAEO Jumpstart See how we work → Technical SEO
Technical SEO, where it counts.
Focused technical work that clears the way for a search program: crawl and indexation health, canonicals and sitemaps, and international setups such as hreflang.
A technical health review
We review the technical basics so nothing on the site holds back the work that follows. The review covers six areas.
01
Internal crawl
A domain-wide crawl to surface broken links, redirect chains and loops, pages that can't be indexed, duplicate and parameter variants, and missing or duplicate metadata, grouped by page type.
02
Search Console coverage
We look at pages that were crawled or discovered but not indexed, size the problem, and identify the main causes: duplication, parameters, thin templates, or weak internal linking.
03
Canonicalization
We check that indexable pages point to themselves as the canonical version, and that every canonical tag is correct and indexable.
04
Robots and XML sitemaps
We confirm nothing is blocked by accident, and that sitemaps list only indexable, canonical URLs and match the current site structure.
05
Internal link integrity
We count internal links that don't resolve cleanly and flag multi-step redirect chains on your top pages, navigation and footer.
06
Prior audit review
If you have an earlier audit, we reconcile its findings with ours so no work is repeated.
What you receive
Internal crawl audit
The full crawl in a spreadsheet, organized by issue and page type.
Coverage and indexation snapshot
A short deck showing what is and isn't indexed, and why.
Prioritized fix list
Every issue ranked by impact, written so your developers can act on it.
International and multi-language sites
Sites that serve several countries or languages need search engines to show each visitor the right version. We plan and document the hreflang setup and stay with it until it works.
Country and language map
Which page serves which market and language, agreed before any tags are written.
Hreflang implementation
Tags or a hreflang sitemap built from the map, in the form your platform can take.
Requirements for your developers
A written brief covering hreflang and how pages are rendered for search engines.
Status reporting
What is implemented, what has been validated, and what is left.
Technical work clears the path. It rarely moves rankings on its own. Rankings come from matching your pages to how customers search, so we scope technical work to what the program needs and no further.
How it fits
Technical SEO is usually scoped alongside a Program Build or Ongoing Support engagement, as a defined piece of work with its own deliverables. If you have one specific problem to solve, ask for a custom scope.
Are we the right fit?
Let's have a chat to learn about each other and find out.
Let's Talk
Schedule 30 minutes withMatt FellowsFounder