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E-commerceMulti-location and national brandsSoftware and SaaS Specialty services
Technical SEOSite MigrationsAEO Jumpstart See how we work → Site Migrations
Site migrations, planned around your rankings.
Replatforming, redesigning or changing domains puts years of search visibility at risk. We plan the content and redirect map, check the launch, and watch your rankings until the move has settled.
Five phases, in order
Every migration follows the same checklist. Each phase ends with a review, so nothing goes live on a guess.
01
Map redirects and content
- Crawl the current site and pull its current rankings
- Identify the priority pages: the ones ranking for important keywords and bringing in traffic
- Set up rank tracking as the baseline
- Map each page to its counterpart on the new site
- Recommend what to do with pages that have no one-to-one match
- Review and approve the final content map and redirect map with you
02
Optimize and migrate content
- Rewrite and optimize metadata for the pages being migrated
- Load content and metadata as drafts, hidden from search engines
- Update internal links that point at old URLs
- Crawl the drafts and compare them to the plan
03
Launch redirects and check them
- Publish the migrated pages and remove anything blocking search engines
- Put the 301 redirects in place
- Crawl again and compare every redirect to the plan
- Submit the change of address and an updated XML sitemap
- Report what share of pages return a successful redirect
04
Monitor rankings
- Track rankings against the baseline
- Confirm the ranking pages are indexed and ranking for the expected keywords
- Deliver a final report on the migration results
05
Post-migration fixes
- Address issues that come up during the transition
- Confirm rankings and URLs have fully moved over
What you receive
Content and redirect map
Every old URL, where it goes, and why.
Optimized metadata
Titles and descriptions for the migrating pages, ready to load.
Redirect implementation report
Proof that the redirects in place match the plan.
Migration results report
Rankings before and after, against the baseline.
Large catalogs and multiple regions
For stores with thousands of products or separate regional sites, we map product-level redirects one to one and deliver them in batches, formatted for your platform's import.
Start before the build does. The redirect and content map shapes the new site's structure. Bringing us in after launch means recovering rankings instead of keeping them.
How it fits
A migration is scoped as its own project, and often leads into a Program Build or Ongoing Support once the new site is stable.
Are we the right fit?
Let's have a chat to learn about each other and find out.
Let's Talk
Schedule 30 minutes withMatt FellowsFounder