E-books

Longer reads, worth the time.

Full playbooks on SEO and AI search, written for the people who plan, approve and answer for the work.

Get Your SEO and AEO Baseline How search and AI search work, how to set a strategy, and how to know if it's working. Written for decision-makers and marketers who hire, manage or approve SEO and AEO work. Get the e-book → Tangible Value Get Your SEO and AEO Baseline 18 min read How search and AI search work, how to set a strategy, and how to know if it's working. From SEO to AEO: The Bridge Playbook How to turn a strong SEO program into AI search visibility without starting over. Written for marketing leaders and SEO owners who already have a working SEO program. Get the e-book → Tangible Value From SEO to AEO: The Bridge Playbook 14 min read How to turn a strong SEO program into AI search visibility without starting over. Link Building Done Right How to build authority on purpose: which pages, how many links, and how to know it worked. Written for marketing managers and SEO owners who need to improve authority and have been burned by, or are wary of, link building. Get the e-book → Tangible Value Link Building Done Right 11 min read How to build authority on purpose: which pages, how many links, and how to know it worked. How to Challenge Your SEO/AEO Agency Seven habits that get better work out of the partnership, and the questions that go with them. Written for marketing leaders who have an SEO/AEO agency or are choosing one. Get the e-book → Tangible Value How to Challenge Your SEO/AEO Agency 8 min read Seven habits that get better work out of the partnership, and the questions that go with them. Keyword Research the Right Way Seeds, modifiers and intent groups: how to map the way your customers search. Written for marketers and SEO owners who do or direct keyword research. Get the e-book → Tangible Value Keyword Research the Right Way 9 min read Seeds, modifiers and intent groups: how to map the way your customers search. The Marketing Manager's Guide to Owning SEO How to plan it, report it and answer for it when it's one of six things on your desk. Written for marketing managers and directors who are accountable for SEO/AEO without being specialists. Get the e-book → Tangible Value The Marketing Manager's Guide to Owning SEO 8 min read How to plan it, report it and answer for it when it's one of six things on your desk. The Three Reasons Your SEO Isn't Working A short diagnostic for businesses that have tried SEO and can't tell what it did. Written for business owners and marketing leaders who have invested in SEO without clear results. Get the e-book → Tangible Value The Three Reasons Your SEO Isn't Working 6 min read A short diagnostic for businesses that have tried SEO and can't tell what it did.

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