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Helping Carve Designs get found for what it sells.
A full search program for a women's swimwear and apparel brand: map how shoppers search, make the category pages match, then build authority where it was missing. Organic clicks roughly doubled in a year.
97%more organic clicks, year over year*
2.9xsearch impressions, year over year*
60keywords in Google's top 3, 51 of them new
50editorial links to 3 collection pages
Challenge
Carve Designs sells women's swimwear and apparel online. For the general terms shoppers use, such as “womens swimsuits” and “swimsuits for women”, its collection pages sat on the second page of Google or far deeper, so most of that demand went to other stores.
Approach
We researched the keywords tied to each product and category and mapped them to the site, then recommended optimized metadata for 34 category pages along with new category pages for the gaps. With the pages in order and rank tracking in place, we placed 50 editorial links to three collection pages (bikinis, boyfriend and all swim) between late July and late August 2024.
Result
Over the following three months, organic clicks from Google roughly doubled against the same period a year earlier and impressions nearly tripled. Sixty tracked keywords reached the top 3, and the main swimsuit terms moved from page two or lower to the second and third results.
Organic clicks from Google, whole site
Google Search Console, three months, year over yearSearch impressions, whole site
Google Search Console, three months, year over yearRankings for the supported pages
SEMrush position tracking, July 10 to October 8, 2024| Keyword | Searches / month | July 10 | October 8 |
|---|---|---|---|
| womens swimsuits | 14,800 | 19 | 2 |
| swimsuits | 14,800 | 21 | 2 |
| women's swimsuits | 14,800 | 71 | 3 |
| swimsuits for women | 14,800 | 27 | 3 |
| boyfriend pants | 880 | not ranking | 2 |
| bikini swimsuits | 3,600 | 45 | 8 |
*Google Search Console, the three months to mid-September 2024 compared with the same period in 2023. Rankings from SEMrush position tracking. Not every keyword rose: some “modest bikini” terms declined over the same period.
“Matt and the Tangible Value team have helped us transform our SEO program at Carve Designs.”
Megan PorteousCarve DesignsMore case studies
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