Core services
Program BuildOngoing SupportAuthority Partnership By industry
E-commerceMulti-location and national brandsSoftware and SaaS Specialty services
Technical SEOSite MigrationsAEO Jumpstart See how we work → Let's Talk
Thirty minutes, well spent.
We don't want to waste your time, or ours. Here is what a first call covers, what to bring, and every question we'll ask, so you can decide whether it's worth it before you book.
What we'll cover
- 0–5min
You and your business
What you sell, who buys it, and what made you reach out.
- 5–15min
Where search stands today
What you have in place for SEO and AI search, who runs it, and what it has produced.
- 15–25min
What a program could look like
How our method would apply to you, and which way of working with us fits.
- 25–30min
Whether to keep talking
A plain answer from both sides, and the next step if there is one.
What to bring
- Your website, and the pages or product lines that matter most.
- Whoever owns search on your team, even if that is one person.
- What you have tried so far, and how you would describe the result.
- A rough sense of timing and whether budget is already set aside.
None of it has to be polished. Rough answers are enough to make the call useful.
The questions we'll ask
All 9 of them. Open any question to see why we ask it. If you'd like a head start, jot an answer and it will be sent along with your message.
0 of 9 answered ahead of time (optional)
Your business
01 What does your business do, and who are your customers?
Why we ask: Search strategy starts with how your customers describe what you sell.
02 Which markets, products or services matter most to you in search?
Why we ask: It tells us where to look first and what a win would be worth.
Your search program today
03 What does your SEO and AI search work look like today?
Why we ask: In-house, an agency, both or neither: each is a different starting point.
04 Who on your team owns search?
Why we ask: We work best alongside someone who is accountable for the channel.
05 What have you tried, and what did it do?
Why we ask: So we build on what worked and skip what did not.
What you want
06 What made you reach out now?
Why we ask: The trigger usually points at the real priority.
07 Are there specific keywords, pages or competitors on your mind?
Why we ask: If so, we can look at them before the call.
Timing and budget
08 What is your timeline?
Why we ask: Search takes months to move, so the calendar shapes the plan.
09 Is there budget set aside for organic search, or would this be new?
Why we ask: It keeps what we propose realistic.
SEO maturity
Five quick yes-or-no answers tell us where to start the conversation. They're optional, and they're sent along with your message.
We have a documented SEO strategy.
We pay for SEO tracking software.
We employ one or more SEO personnel.
We are able to generate and edit our website content at will.
We regularly review and measure SEO results.
Set up your 30 minutes
Tell us who you are and what's on your mind. Bring your own questions too; we'll come ready to answer them.
Message sent.
Thanks for reaching out. We typically reply within 3–5 business days to set up the call.